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Yandex relaunches its mobile analytics platform with detailed ad tracking - 推酷
Yandex relaunches its mobile analytics platform with detailed ad tracking
Russian&internet&giantYandex has revamped its mobile analytics platform with a new name, as well as ad and traffic tracking capabilities.
as Yandex.Metrica, the rebranded
also offers user interaction and crash analytics for Android, iOS and Windows Phone apps in real-time.
AppMetrica can track users’ gender and age, with the help of Yandex’s proprietary social-demographic platform Crypta
With the new version, Yandex aims to offer product analysts a single tool that brings together precise traffic source segmentation and app analytics in a single suite. The service is used to&process nearly a billion in-app events each day.
The free service now lets you see how well your ad campaigns and placements are doing, along with tracking link parameter breakdowns.
AppMetrica&applies cohort analysis with retention and event conversion rates to generate detailed user engagement reports that should help developers get a better sense of traffic quality.
AppMetrica generates user engagement reports with cohort analysis
AppMetrica is integrated with popular mobile ad networks like AdColony, InMobi, Millennial Media&and Vungle. It also lets you manually integrate additional traffic sources and set up postbacks.
Yandex says the new platform aids re-engagement improvements with deep linking technology. It lets marketers pull raw data from AppMetrica to create in-house custom reports or use it in their proprietary software.
With this update, AppMetrica trumps competitors like Yahoo’s
by offering a real-time service that works across platforms with ad tracking baked in at a great low price of free.
The company says it’s also working on data export functionality so you can put your AppMetrica data on other platforms.
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