腾讯企鹅电竞招赛事运营 - 知乎专栏
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企鹅电竞为职业战队合作开道，再拓直播平台发展模式
22:28:18 & & & 来源：中国网
日前，企鹅电竞宣布正式与EDG俱乐部签约合作，双方将从直播、内容到电商及周边产业等多方面深度融合。作为企鹅电竞签约的首个王者荣耀职业战队，战队的纳入将给企鹅电竞带来什么，背倚QQ的企鹅电竞又将如何助力战队？双方的合作会带给电竞行业和直播行业怎样的影响？
签约首个王者荣耀职业战队 三方面合作打开想象空间
随着移动互联网时代的全面到来，相较于端游，移动电竞日益成为主流，而作为游戏电竞新常态的移动电竞，其不仅催生了如游戏直播这样的垂直风口，而且与移动电竞相关的内容、电商及周边产业也空前繁荣。
此次企鹅电竞与EDG俱乐部签约合作，正是从直播、内容、电商及周边产业三方面展开高效合作。其中，在直播合作方面，企鹅电竞与EDG.M战队签订直播合约，使其成为企鹅电竞签约的首个王者荣耀职业战队；在内容合作层面，EDG拥有成熟的内容制作团队和包装运营团队，QQ将利用其自身优势展在综艺节目、网络视频等方面展开合作；而除了直播+内容的合作外，双方还将在电商及周边产业展开合作。这一方面源于EDG具有成熟的周边产销体系，另一方面则在于腾讯QQ拥有旗下二次元电商平台&&鹅漫优品，双方合作的达成，有望让EDG与鹅漫优品展开深入合作。
由上述三个方面的合作来看，企鹅电竞与EDG俱乐部的合作是多层面、全方位的，这不仅将充分释放EDG俱乐部的潜能，而且也将为企鹅电竞的用户带来切实的福利，丰富企鹅电竞的内容体量，实现企鹅电竞与EDG俱乐部的共赢。
而且，上述三个方面的合作，可谓环环相扣，是以王者荣耀这一超级IP孵化直播、内容、电商及周边产业的多种可能性，在带给EDG战队强力的企鹅效应外，企鹅电竞也有望通过上述三方面的合作进一步奠定其行业地位。
平台持续造优质血&引入顶尖职业战队
此次合作的一个亮点是，EDG是企鹅电竞签约的首个王者荣耀职业战队。作为一家中国电子竞技俱乐部，EDG于日在广州成立。旗下拥有英雄联盟分部、炉石传说分部和王者荣耀分部。其中，EDG.M战队是EDG俱乐部中专注于王者荣耀电竞赛事的队伍，将于9月9日在企鹅电竞进行直播首秀，并与企鹅电竞主播展开精彩的王者之争。
之所以能够吸引顶尖战队达成合作，与企鹅电竞平台专业快速的造血能力密不可分，其自有赛事QGC（QQ Mobile Games Competition）更是成为绝佳的造血平台。EDG.M战队就在今年作为QGC代表队晋级KPL预选赛，并取得了预选赛冠军的好成绩；而在刚结束不久的2017 QGC夏季赛总决赛上也夺得王者荣耀项目的全国总冠军。
同时，企鹅电竞的平台内容也在扩张，并且不断完善移动电竞社群，先后打造了很多百万粉丝的主播。而从粉丝到管理体系上开始支持游戏主播和电竞俱乐部，这实际上是一种移动电竞生态的进阶和升华。尤其是在电竞直播成为主流、内容产业空前繁荣的当下，纳入EDG这样的职业战队，对企鹅电竞而言也能进一步提升用户体验、迸发竞争力，可谓是锦上添花，让其在电竞直播、内容运营等方面得天独厚再进阶。
之所以这么说，是因为企鹅电竞已然在行业中建构了其主流和领先地位，据猎豹全球智库（Cheetah Lab）今年6月发布的榜单显示，成立仅半年多的企鹅电竞，凭借强大的QQ社交后台和移动电竞的发力，排名迅速上升到游戏直播APP前三，位居直播APP总榜第四名。
企鹅电竞作为电竞生态&连接器&的定位不断强化，而吸引EDG这样的顶尖职业俱乐部加入，则进一步彰显了企鹅电竞平台综合能力的魅力。
打造平台+战队合作范本 推动移动电竞深化发展
作为QQ在电竞市场重要的布局之举，企鹅电竞是QQ手游、腾讯互娱、腾讯网共同成立的专注于连接电竞生态的一站式赛事平台。此前，基于社交关系链让手游电竞更加轻便的&轻电竞&提出，企鹅电竞也正是基于此概念打造的。目前，企鹅电竞提供了可为各个合作伙伴提供从赛事的筹备、发起、选拔，到赛事的直播、资讯报道、社交推广等&一站式赛事解决方案&。
在此背景下，企鹅电竞有能力、有实力为职业战队提供全方位的助力。其中，企鹅电竞能为战队接入更多职业性赛事，同时为战队输送源源不断的新鲜血液和优秀选手，帮助战队不断强化发展。而背靠QQ的庞大资源，并与《王者荣耀》、《穿越火线：枪战王者》等腾讯热门游戏紧密合作的企鹅电竞，能为合作战队带来庞大的曝光量和人气值，并且能够打造战队IP，对后续的商业化发展起到促进作用。此外，双方的合作，还将推动电竞正向价值的传播，提升大众文化接纳程度。
可以说，企鹅电竞与EDG的全方位携手，为电竞大产业提供了平台与职业战队合作的范本，并且有望通过这样的合作，以平台之力，在电竞直播、内容生产与传播以及电商、周边等层面，持续推动，引领电竞直播向更广阔、更职业、更注重内容的方向发展。
而可以预见的是，与EDG的签约合作只是企鹅电竞与职业战队合作的开始，日后企鹅电竞势必会复制与EDG的合作经验，与更多的职业战队携手向前，打开电竞直播与职业战队合作的更大想象空间。Copyright &
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近年来电竞和的发展十分迅速，腾讯方面也加大了对这方面的投入，推出了很多产品，而企鹅电竞就是腾讯的一款移动电竞内容平台，为玩家提供移动一站式体验，那么企鹅电竞怎么开直播呢?感兴趣的小伙伴赶快和小编一起看看开直播的方法吧。
1、打开企鹅电竞app进入到直播页面，用户即可观看到众多推荐的直播以及最热的直播
2、进入赛事页面，用户即可回播观看各种精彩游戏赛事，同时还可以报名参加今天的直播赛事
3、进入游戏界面，即可根据游戏名称观看到众多，同时免费领取游戏礼包
4、进入我的页面，用户即可管理我的个人信息，同时了解赛事预约的一些状况以及查看观看
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